1 — Free Ad Account Audit
We review your current Google Ads, Meta Ads, and Microsoft Ads accounts — wasted spend, missing conversions, weak landing pages. Written report in 5 days.
Why It Matters
Why Most Toronto Businesses Lose Money on Ads
The Google Ads and Meta Ads dashboards are designed to make you spend more, not earn more. Without proper tracking and conversion optimization, most local advertisers waste 30–50% of their budget on clicks that never convert.
Immediate Traffic, Week One
Unlike SEO, paid ads bring qualified visitors from day one. Useful for new launches, seasonal campaigns, or testing demand quickly.
Granular Targeting
Geo-targeting by neighbourhood, demographics, search intent, browsing behavior, custom audiences. You spend on the right people, not everyone.
Every Dollar Trackable
Conversion tracking, GA4 events, call tracking, offline conversion imports — done right, you see ROI per campaign, ad group, and keyword.
Scale Fast or Pause
Need 3× more leads next month? Just increase budget. Slow season? Pause and pay nothing. Ads give you control SEO can't match.
Capture Demand SEO Misses
When a customer searches with high commercial intent ("emergency plumber Toronto"), ads capture them BEFORE they scroll to organic results.
Remarketing Recovers Lost Leads
97% of first-time visitors don't convert. Remarketing brings them back when they're ready — 5× cheaper than acquiring new traffic.
Test Markets Cheaply
Want to know if Mississauga is worth expanding to? Run $500 of geo-targeted ads first. Real data beats guessing.
SEO + Ads Better Together
Brands that combine SEO and ads see 25%+ more total leads than either alone. Ads capture top-of-funnel, SEO compounds for the long game.
How We Work
Our Paid Ads Process
2 — Conversion Tracking Setup
GA4 events, Google Ads conversions, Meta Pixel, server-side tagging, call tracking, offline conversion imports. Tracking gets fixed BEFORE we run a campaign.
3 — Campaign Strategy & Structure
Search vs Display vs PMax vs Performance Max, account structure, keyword research, audience build, ad creatives — all documented before launch.
4 — Launch & Daily Optimization
Ads go live with conservative budgets, scaled as data comes in. Daily checks for first 2 weeks, weekly after — bid adjustments, negative keywords, ad rotation.
5 — Landing Page CRO
We don't run ads to weak landing pages. We build dedicated conversion-focused pages, A/B test headlines and CTAs, and lift conversion rates 30–80%.
6 — Monthly Reporting & Strategy
Real reports — leads, calls, sales, ROAS, cost per acquisition. No vanity metrics. Strategic call every month to plan next 30 days.
No locked-in contracts, no setup fees. Every account gets full audit-ready transparency — you can take the campaigns to any agency tomorrow.
Free Ad Account Audit
Find out where your ad budget leaks
We'll review your existing Google Ads and Meta Ads accounts — wasted spend, broken tracking, weak campaigns — and send a written report with the biggest fixes. No obligation.