1 — Audience & Brand Strategy
Who you are reaching, what they care about, how your brand sounds. Documented strategy with personas, voice, and content pillars.
Why It Matters
Why Marketing Matters for HVAC
HVAC demand is split between emergency calls (broken furnace at -20°C) and seasonal planning (spring AC tune-ups). We build a year-round marketing system that catches both — without burning ad budget in the slow shoulder months.
81% of Canadians Use Social Daily
Your customers are scrolling social platforms for hours every week. The question is whether your business shows up memorably or invisibly.
Granular Targeting
Geo, demographics, interests, behaviors, lookalikes, custom audiences. You pay to reach the right people — not everyone.
Every Dollar Trackable
Conversion tracking, GA4 events, offline conversion imports — done right, you see ROI per campaign, audience, and creative.
Compounding Content Library
Every piece of content you produce becomes an asset that compounds. After 6 months, hundreds of pieces work for you 24/7.
Emergency Searches Convert in Hours
"Furnace not working" converts 90%+ within 2 hours — usually with whoever ranks first on mobile. Speed of decision matters more than in any other trade.
Massive Seasonal Spikes
Furnace searches spike 800% during cold snaps. AC searches spike 600% in heat waves. Marketing ready in advance captures the surge.
Service-Specific Pages Win Big
Furnace repair, AC install, heat pump replacement, water heater — each its own page ranking for its own cluster.
Maintenance Plans Drive LTV
Marketing that ranks "HVAC tune-up" and "furnace maintenance" fills your seasonal calendar — not just emergency calls.
How We Work
Our Marketing Process for HVAC
2 — Channel & Content Plan
Pick the right channels — Instagram, TikTok, Google Ads, Meta Ads — skip the noise. 90-day content + ad calendar.
3 — Content & Creative Production
Reels, posts, ad creatives, videos — produced in batches so quality stays high. Branded templates keep it consistent.
4 — Launch & Daily Optimization
Campaigns go live with conservative budgets, scaled as data comes in. Daily checks early, weekly after — constant tuning.
5 — Landing Page & Conversion
We don't run ads to weak landing pages. Conversion-focused pages, A/B tested, lifted 30–80% over default.
6 — Monthly Reporting & Strategy
Transparent reports — leads, calls, sales, ROAS, cost per acquisition. Strategic call every month to plan next 30 days.
Every HVAC contractors business is different. We build the strategy around what your business actually offers and who you actually want to attract — not a one-size-fits-all template.
Free Marketing Audit
Tell us about your HVAC contractor business
We'll review your current setup, top-3 local competitors, and the specific opportunities for HVAC contractors — then send a written report with the highest-impact next moves. No obligation.