1 — Audience & Brand Strategy
Who you are reaching, what they care about, how your brand sounds. Documented strategy with personas, voice, and content pillars.
Why It Matters
Why Marketing Matters for Contractors
Contractor leads convert on credibility — licensing, insurance, finished projects, and reviews from the next neighbourhood over. We build campaigns that surface those signals first, so homeowners short-list you before they ever pick up the phone.
81% of Canadians Use Social Daily
Your customers are scrolling social platforms for hours every week. The question is whether your business shows up memorably or invisibly.
Granular Targeting
Geo, demographics, interests, behaviors, lookalikes, custom audiences. You pay to reach the right people — not everyone.
Every Dollar Trackable
Conversion tracking, GA4 events, offline conversion imports — done right, you see ROI per campaign, audience, and creative.
Compounding Content Library
Every piece of content you produce becomes an asset that compounds. After 6 months, hundreds of pieces work for you 24/7.
87% Homeowners Search First
Before referrals or cold calls, almost every homeowner Googles their renovation. Your online presence is the first interview for every $50K+ project.
Photos of Past Work = Trust
Homeowners scroll your portfolio before reading a word. Project photos with proper galleries and case studies convert at 3× the rate of generic services pages.
Service-Specific Wins
"Kitchen renovation Toronto," "basement finishing," "bathroom remodel" — each is its own keyword and conversion path. Generic services pages rank for nothing.
Reviews Win Bids
Homeowners checking 5–7 contractors trust the one with 30+ reviews over a contractor with 3 — even if the latter quotes $5K less.
How We Work
Our Marketing Process for Contractors
2 — Channel & Content Plan
Pick the right channels — Instagram, TikTok, Google Ads, Meta Ads — skip the noise. 90-day content + ad calendar.
3 — Content & Creative Production
Reels, posts, ad creatives, videos — produced in batches so quality stays high. Branded templates keep it consistent.
4 — Launch & Daily Optimization
Campaigns go live with conservative budgets, scaled as data comes in. Daily checks early, weekly after — constant tuning.
5 — Landing Page & Conversion
We don't run ads to weak landing pages. Conversion-focused pages, A/B tested, lifted 30–80% over default.
6 — Monthly Reporting & Strategy
Transparent reports — leads, calls, sales, ROAS, cost per acquisition. Strategic call every month to plan next 30 days.
Every general contractors and renovation companies business is different. We build the strategy around what your business actually offers and who you actually want to attract — not a one-size-fits-all template.
Free Marketing Audit
Tell us about your general and renovation companie business
We'll review your current setup, top-3 local competitors, and the specific opportunities for general contractors and renovation companies — then send a written report with the highest-impact next moves. No obligation.