1 — Audience & Brand Strategy
Who you are reaching, what they care about, how your brand sounds. Documented strategy with personas, voice, and content pillars.
Why It Matters
Why Marketing Matters for Restaurants
Restaurant marketing rises and falls on photography, reviews, and Friday-night discoverability. We build social and local-search campaigns that fill empty 7pm Tuesdays — not just the packed Saturdays you couldn't seat anyway.
81% of Canadians Use Social Daily
Your customers are scrolling social platforms for hours every week. The question is whether your business shows up memorably or invisibly.
Granular Targeting
Geo, demographics, interests, behaviors, lookalikes, custom audiences. You pay to reach the right people — not everyone.
Every Dollar Trackable
Conversion tracking, GA4 events, offline conversion imports — done right, you see ROI per campaign, audience, and creative.
Compounding Content Library
Every piece of content you produce becomes an asset that compounds. After 6 months, hundreds of pieces work for you 24/7.
89% Check Online Before Visiting
Even "walk-in" customers Google your restaurant first — to confirm hours, menu, photos, and reviews before they leave the house.
Photos Drive Conversions
Diners scroll photos before reading anything. Restaurants with 30+ professional photos online get 2.7× more direction requests and reservations.
Menu & Dish-Level Searches
"Best ramen Toronto," "gluten-free pasta King West" — searchable menu items convert massively. Generic restaurant marketing misses this entirely.
Seasonal & Event Spikes
Mother's Day brunch, NYE prix fixe, summer patios — predictable demand spikes that smart marketing captures before competitors react.
How We Work
Our Marketing Process for Restaurants
2 — Channel & Content Plan
Pick the right channels — Instagram, TikTok, Google Ads, Meta Ads — skip the noise. 90-day content + ad calendar.
3 — Content & Creative Production
Reels, posts, ad creatives, videos — produced in batches so quality stays high. Branded templates keep it consistent.
4 — Launch & Daily Optimization
Campaigns go live with conservative budgets, scaled as data comes in. Daily checks early, weekly after — constant tuning.
5 — Landing Page & Conversion
We don't run ads to weak landing pages. Conversion-focused pages, A/B tested, lifted 30–80% over default.
6 — Monthly Reporting & Strategy
Transparent reports — leads, calls, sales, ROAS, cost per acquisition. Strategic call every month to plan next 30 days.
Every restaurants and cafés business is different. We build the strategy around what your business actually offers and who you actually want to attract — not a one-size-fits-all template.
Free Marketing Audit
Tell us about your restaurants and café business
We'll review your current setup, top-3 local competitors, and the specific opportunities for restaurants and cafés — then send a written report with the highest-impact next moves. No obligation.