1 — Audience & Brand Strategy
Who you are reaching, what they care about, how your brand sounds. Documented strategy with personas, voice, and content pillars.
Why It Matters
Why Marketing Matters for Lawyers
Legal marketing is the most regulated and competitive in Toronto — single clicks can run $100+. We build practice-area-specific campaigns with strict E-E-A-T signals, because in legal, generic content is invisible and unethical messaging is fatal.
81% of Canadians Use Social Daily
Your customers are scrolling social platforms for hours every week. The question is whether your business shows up memorably or invisibly.
Granular Targeting
Geo, demographics, interests, behaviors, lookalikes, custom audiences. You pay to reach the right people — not everyone.
Every Dollar Trackable
Conversion tracking, GA4 events, offline conversion imports — done right, you see ROI per campaign, audience, and creative.
Compounding Content Library
Every piece of content you produce becomes an asset that compounds. After 6 months, hundreds of pieces work for you 24/7.
96% Research Lawyers Online
Nearly every potential client checks online before contacting a firm — even when referred. Your online presence is the first interview.
Practice-Area Specificity Wins
Personal injury, family, criminal, immigration — each has different intent, language, and competitive dynamics. One-size-fits-all marketing fails for legal.
E-E-A-T Critical for Legal
Legal is "Your Money or Your Life" content — Google requires demonstrated experience, expertise, authoritativeness, and trust signals to rank.
Highest-Value Conversion in Marketing
Personal injury keywords run $50–200 per click in Toronto. Strong organic and conversion-tuned campaigns deliver some of the best ROI in any service business.
How We Work
Our Marketing Process for Lawyers
2 — Channel & Content Plan
Pick the right channels — Instagram, TikTok, Google Ads, Meta Ads — skip the noise. 90-day content + ad calendar.
3 — Content & Creative Production
Reels, posts, ad creatives, videos — produced in batches so quality stays high. Branded templates keep it consistent.
4 — Launch & Daily Optimization
Campaigns go live with conservative budgets, scaled as data comes in. Daily checks early, weekly after — constant tuning.
5 — Landing Page & Conversion
We don't run ads to weak landing pages. Conversion-focused pages, A/B tested, lifted 30–80% over default.
6 — Monthly Reporting & Strategy
Transparent reports — leads, calls, sales, ROAS, cost per acquisition. Strategic call every month to plan next 30 days.
Every law firms business is different. We build the strategy around what your business actually offers and who you actually want to attract — not a one-size-fits-all template.
Free Marketing Audit
Tell us about your law firm business
We'll review your current setup, top-3 local competitors, and the specific opportunities for law firms — then send a written report with the highest-impact next moves. No obligation.