1 — Audience & Brand Strategy
Who exactly are you reaching, what do they care about, what does your brand sound like? Documented strategy with personas, voice, and content pillars.
Why It Matters
Why Most Social Media Spending Is Wasted
Posting more isn't a strategy. The brands that win on social aren't the ones posting daily — they're the ones building real connection and trust over weeks. Below is how we approach social differently.
81% of Canadians Use Social Daily
Your customers are scrolling Instagram, TikTok, and Facebook for hours every week. The question isn't whether to be there — it's whether you show up like everyone else or memorably.
70% Research Brands on Social Before Buying
Social is the new homepage for trust signals. An empty or stale Instagram is a red flag — even if your website is great.
8-Second Attention Span
Average user decides if your post is worth attention in under 8 seconds. Strong visuals + a clear hook in the first frame are non-negotiable.
Organic Reach Is Back
TikTok and Instagram Reels reward content quality over follower count. Small accounts can hit 100K views — if the content earns it.
Authentic Beats Polished
Behind-the-scenes content outperforms studio-produced ads on Reels and TikTok. Real people, real workflow, real customers — that's the win.
Local Discovery via Geo-Tags
Geo-tagged posts get surfaced to Toronto users browsing nearby. Free local exposure if you do it consistently.
Direct Conversion Channels
Shop tabs, link-in-bio tools, DM automations — social can drive direct sales now, not just brand awareness. We measure each channel's ROI.
Compounding Content Library
Every post you make becomes searchable, shareable content that compounds. After 6 months you have 200 pieces working for you 24/7.
How We Work
Our Social Media Process
2 — Channel & Content Plan
Instagram, TikTok, Facebook, LinkedIn — pick the right ones, skip the noise. 90-day content calendar with specific post types, themes, and goals.
3 — Content Production
Reels, stories, carousels, photos, captions — produced in batches so quality stays high. Branded templates so it always feels like you, not a stock library.
4 — Posting & Engagement
Scheduled posting at peak hours for your audience. Active community management — replies, DMs, story interactions — within 4 hours.
5 — Paid Boost & Retargeting
Top organic posts get a small paid boost to reach more of the right people. Retargeting brings warm visitors back when they're ready.
6 — Analytics & Iteration
Monthly reports — reach, engagement, follower quality, conversions. We double down on what works, kill what doesn't.
No 30-posts-a-week packages. We build a sustainable cadence that fits your team, your industry, and the actual customer journey.
Choose the Perfect SMM Plan
Affordable Social Media Plans to Fit Every Need
Starter SMM
(Basic Plan — Social Media Presence Setup)
CA$650
/month
- » Platform: Instagram
- 1 — Developing a content strategy (one-time setup)
- 2 — Instagram profile optimization
- 3 — Creating and publishing 8 posts per month
- 4 — Selecting and editing images
- 5 — Using basic hashtags and keywords
- 6 — Basic engagement (likes, reactions, responding to key comments)
- 7 — Monthly report on follower growth and engagement
Additional Service: On-site content creator — photo & video shooting at your location. First hour — $200, each additional hour — $100.
Growth SMM
(Advanced Plan — Audience Growth & Engagement)
CA$1550
/month
- » Platforms: Instagram + Facebook
- 1 — Developing a content strategy (one-time setup)
- 2 — Optimization of Instagram & Facebook profiles
- 3 — Creating and publishing 12 posts per month
- 4 — Selecting and editing images
- 5 — Developing a unique visual style
- 6 — Using advanced hashtags and keyword optimization
- 7 — Audience interaction (likes, comments, engagement)
- 8 — Setting up and designing Instagram & Facebook Stories highlights
- 9 — Publishing 4 Stories per week
- 10 — Competitor analysis and market research
- 11 — Basic advertising strategy & 1 test ad campaign
- 12 — Monthly performance tracking and insights
- 13 — Scheduling and automation of posts
- 14 — Responding to direct messages
- 15 — Monthly strategy adjustments
Additional Service: On-site content creator — photo & video shooting at your location. First hour — $200, each additional hour — $100.
Hit
Pro SMM
(Expanded Plan — Strategic Growth & Advertising)
CA$3150
/month
- » Platforms: Instagram + Facebook + TikTok
- 1 — Developing a content strategy (one-time setup)
- 2 — Optimization of Instagram, Facebook & TikTok profiles
- 3 — Creating and publishing 16 posts per month
- 4 — Selecting and editing images & video thumbnails
- 5 — Developing a unique visual style
- 6 — Using advanced hashtags and keyword optimization
- 7 — Audience interaction (likes, comments, engagement)
- 8 — Setting up and designing Instagram & Facebook Stories highlights
- 9 — Publishing 8 Stories per week
- 10 — Competitor analysis and market research
- 11 — Advanced advertising strategy & up to 3 ad campaigns per month
- 12 — Performance tracking and in-depth analytics
- 13 — Scheduling and automation of posts
- 14 — Responding to direct messages and comments
- 15 — Interactive content creation (polls, quizzes, gamification)
- 16 — Retargeting setup and lookalike audience campaigns
- 17 — Content A/B testing and analytics
- 18 — Trend monitoring and implementation
- 19 — Influencer outreach recommendations
- 20 — Optimizing captions for better engagement
- 21 — Brand consistency improvements
- 22 — On-site content creation (specialist visit — 2 hours)
Additional Service: On-site content creator — photo & video shooting at your location. First hour — $200, each additional hour — $100.
Elite SMM
(Premium Plan — Maximum Reach & Engagement)
CA$4650
/month
- » Platforms: Instagram + Facebook + TikTok + YouTube Shorts
- 1 — Developing a content strategy (one-time setup)
- 2 — Optimization of Instagram, Facebook, TikTok & YouTube Shorts profiles
- 3 — Creating and publishing 20+ posts per month
- 4 — Selecting and editing images & video thumbnails
- 5 — Developing a unique visual style
- 6 — Using advanced hashtags and keyword optimization
- 7 — Audience interaction (likes, comments, engagement)
- 8 — Setting up and designing Instagram & Facebook Stories highlights
- 9 — Publishing 10+ Stories per week
- 10 — Competitor analysis and market research
- 11 — Advanced advertising strategy & up to 5 ad campaigns per month
- 12 — Performance tracking and in-depth analytics
- 13 — Scheduling and automation of posts
- 14 — Responding to direct messages and comments
- 15 — Interactive content creation (polls, quizzes, gamification)
- 16 — Retargeting setup and lookalike audience campaigns
- 17 — Content A/B testing and analytics
- 18 — Trend monitoring and implementation
- 19 — Influencer outreach recommendations
- 20 — Optimizing captions for better engagement
- 21 — Brand consistency improvements
- 22 — Crisis management and brand reputation monitoring
- 23 — Social listening and trend adaptation
- 24 — Comprehensive competitor benchmarking
- 25 — Dedicated account manager for ongoing support
- 26 — On-site content creation (specialist visit — 4 hours)
Additional Service: On-site content creator — photo & video shooting at your location. First hour — $200, each additional hour — $100.
Free Social Audit
Let's audit your social presence
We'll review your current Instagram, TikTok, and Facebook — content, engagement, growth trends — and send back the highest-impact moves to start winning attention.