1 — Audience & Brand Strategy
Who you are reaching, what they care about, how your brand sounds. Documented strategy with personas, voice, and content pillars.
Why It Matters
Why Marketing Matters for Healthcare
Healthcare marketing has to balance patient-privacy sensitivity with measurable performance. We build campaigns that respect PHIPA-style data handling, comply with platform rules for medical advertisers, and still drive bookings you can attribute to the dollar.
81% of Canadians Use Social Daily
Your customers are scrolling social platforms for hours every week. The question is whether your business shows up memorably or invisibly.
Granular Targeting
Geo, demographics, interests, behaviors, lookalikes, custom audiences. You pay to reach the right people — not everyone.
Every Dollar Trackable
Conversion tracking, GA4 events, offline conversion imports — done right, you see ROI per campaign, audience, and creative.
Compounding Content Library
Every piece of content you produce becomes an asset that compounds. After 6 months, hundreds of pieces work for you 24/7.
80% of Patients Research First
Even when referred, 4 in 5 patients check online before booking. Your digital presence is part of every clinical decision now.
E-E-A-T Critical for Health
Google's YMYL standards demand experience, expertise, authoritativeness, and trust. Author bios, credentials, schema markup are non-negotiable.
Specialty-Specific Searches
Chiropractor for back pain, physio post-surgery, naturopath fertility — specialty queries convert at 4× generic ones.
Insurance & Coverage Searches
"Physio covered by Manulife," "chiropractor green shield" — insurance-specific queries are surprisingly common and easy to rank for.
How We Work
Our Marketing Process for Healthcare
2 — Channel & Content Plan
Pick the right channels — Instagram, TikTok, Google Ads, Meta Ads — skip the noise. 90-day content + ad calendar.
3 — Content & Creative Production
Reels, posts, ad creatives, videos — produced in batches so quality stays high. Branded templates keep it consistent.
4 — Launch & Daily Optimization
Campaigns go live with conservative budgets, scaled as data comes in. Daily checks early, weekly after — constant tuning.
5 — Landing Page & Conversion
We don't run ads to weak landing pages. Conversion-focused pages, A/B tested, lifted 30–80% over default.
6 — Monthly Reporting & Strategy
Transparent reports — leads, calls, sales, ROAS, cost per acquisition. Strategic call every month to plan next 30 days.
Every healthcare practices business is different. We build the strategy around what your business actually offers and who you actually want to attract — not a one-size-fits-all template.
Free Marketing Audit
Tell us about your healthcare practice business
We'll review your current setup, top-3 local competitors, and the specific opportunities for healthcare practices — then send a written report with the highest-impact next moves. No obligation.